A former CR Girl with experiences in automotive industry

I studied Communication and finished with an undergraduate thesis titled Construction of Fashion Journalism in “The September Issue” Documentary Film. It landed me my first experience in a branding and design agency. That was where I learned about writing and off course a little bit of branding.

The journey continued with a seven year tenure in automotive industry. It has taught me a lot about customer service, event planning, and management.

There were plenty to learn from those years that shaped me into who I am today.

Versatile and resourceful. Fortune favors the bold.

“People respond well to those that are sure of what they want.” – Anna Wintour


1. Customer Relations Coordinator, Auto2000 Wiyung Surabaya Branch), 2012-2020. 

    • Ensured the services provided within branch were according to company’s standard and achieved the targeted customer satisfaction level.
    • Managed customer gathering, CSR, community, promotional and launching events for the branch and Surabaya area. 
    • Initiated communications between the branch management’s team and employees as well as trainings and counseling to obtain voice of employees, ideas and resolve work-related issues.
    • Assisted the sales contest candidate for National Toyota-Astra Motor Dealer People Contest  2019 in which the contestant achieved the 3rd Winner Award.

2. Research Assistant, lia s associates Branding & Design, September-April  2012.

    • Assisted the PhD research conducted by the  company founder while also occasionally doubled as in-house copywriter and proof reader for the company.

1. Volunteer (Announcer & Management Team), Petra Campus Radio, September 2006-2011.

2. Intern at Creative Department – Trans TV Jakarta (New Prime Time with Jeng Kellin, Derings,  
    Saatnya Kita Sahur, The Promotor), July-October 2009.
    • Brainstormed with the writers to create scripts, requested and arranged the properties and wardrobe for shoots, suggested and calling actors to guest-star in the show, coordinated the extras and created weekly rating reports. Occasionally also helped the preparations and live shooting of Derings, The Promotor and Saatnya Kita Sahur.
3. Intern at 87.7 Colors Radio The Casual Sound (Coffeemix Program), June-July 2008.
    • Scriptwriting for the program.

Organizations and Events:

  1. Organized events, designs and marketing promotion tools for branch and Surabaya regional events, Auto2000, 2012-2020.
  2. Various events at Faculty of Communication Science, PCU, 2009.
  3.  Committee in Kelompok Penyelenggara Pemungutan Suara (KPPS) Pilkada, 2009.
  4. Freelance Model in Tabloid Muslim Nurani, 2004.

Trainings and Certifications:

  1.  Winning Personal Approach for CRC Training, LPPMS Mustika Ratu & Auto2000, April 2018.
  2. Customer Relations Training Level 3, Toyota-Astra Motor, December 2017.
  3. Customer Relations Training Level 3, Toyota-Astra Motor, December 2017.
  4. Culture Change Agent Onboarding Program, ACT Consultant & Auto2000, May 2017.
  5. Customer Relations Training Level 2, Toyota-Astra Motor, September 2014.
  6. Customer Relations Training Level 1, Toyota-Astra Motor, April 2014.
  7. Delivering WOW: Creating Customers Advocates Through Service, Markplus Inc., October 2013.
  8. Radio Education Training, Petra Christian University, January 2007.
  9. Nivea-Kawanku Follow Your Dreams Fashion Design Workshop, 2002.

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